Presentation

The first thing I think of when I see or hear the word presentation when dealing with papers is definitely the layout. How the paper looks on paper and if it is desirable to the reader. I am going to make my paragraphs "easy" on the eyes, I do not want excessively long paragraphs, however, I do not want paragraphs that are only a a few sentences. A good variety in the paper is always good for presentation. I am not sure how to answer your last question "How is the presentation or “packaging” of your research essay related to its content?" Can anyone explain to me what this means?! :]